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1 Ergebnisse
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Neuromarketing in predicting voting behavior: A case of Nat..:
Gupta, Raveena
;
Verma, Harsh
;
Kapoor, Anuj Pal
Journal of Consumer Behaviour. 23 (2023) 2 - p. 336-356 , 2023
Link:
https://doi.org/10.1002/cb.2191
RT Journal T1
Neuromarketing in predicting voting behavior: A case of National elections in India
UL https://suche.suub.uni-bremen.de/peid=cr-10.1002_cb.2191&Exemplar=1&LAN=DE A1 Gupta, Raveena A1 Verma, Harsh A1 Kapoor, Anuj Pal PB Wiley YR 2023 SN 1472-0817 SN 1479-1838 JF Journal of Consumer Behaviour VO 23 IS 2 SP 336 OP 356 LK http://dx.doi.org/https://doi.org/10.1002/cb.2191 DO https://doi.org/10.1002/cb.2191 SF ELIB - SuUB Bremen
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