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1 Ergebnisse
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The mood effect: How mood, disclosure language and ad skept..:
Wen, Taylor Jing
;
Wu, Linwan
;
Dodoo, Naa Amponsah
.
Journal of Consumer Behaviour. 22 (2023) 5 - p. 1296-1308 , 2023
Link:
https://doi.org/10.1002/cb.2197
RT Journal T1
The mood effect: How mood, disclosure language and ad skepticism influence the effectiveness of native advertising
UL https://suche.suub.uni-bremen.de/peid=cr-10.1002_cb.2197&Exemplar=1&LAN=DE A1 Wen, Taylor Jing A1 Wu, Linwan A1 Dodoo, Naa Amponsah A1 Kim, Eunice PB Wiley YR 2023 SN 1472-0817 SN 1479-1838 JF Journal of Consumer Behaviour VO 22 IS 5 SP 1296 OP 1308 LK http://dx.doi.org/https://doi.org/10.1002/cb.2197 DO https://doi.org/10.1002/cb.2197 SF ELIB - SuUB Bremen
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