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Understanding the effects of counterfeit quality on consume..:
Astray, Tatiana V.
;
Darke, Peter R.
;
Tasa, Kevin
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration. 38 (2021) 3 - p. 229-244 , 2021
Link:
https://doi.org/10.1002/cjas.1602
RT Journal T1 <Title>Understanding the effects of counterfeit quality on consumer attitudes toward genuine brands: An associative judgment model</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1002_cjas.1602&Exemplar=1&LAN=DE A1 Astray, Tatiana V. A1 Darke, Peter R. A1 Tasa, Kevin PB Wiley YR 2021 SN 0825-0383 SN 1936-4490 JF Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration VO 38 IS 3 SP 229 OP 244 LK http://dx.doi.org/https://doi.org/10.1002/cjas.1602 DO https://doi.org/10.1002/cjas.1602 SF ELIB - SuUB Bremen
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