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1 Ergebnisse
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How customers' perceptions of innovation activities drive b..:
Pham, Thi Minh Ly
;
Tran, Cong Duc
;
Trinh, Thi Ha Huyen
.
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration. , 2023
Link:
https://doi.org/10.1002/cjas.1738
RT Journal T1 <Title>How customers' perceptions of innovation activities drive brand preference, purchase and recommendation: The moderating role of product category</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1002_cjas.1738&Exemplar=1&LAN=DE A1 Pham, Thi Minh Ly A1 Tran, Cong Duc A1 Trinh, Thi Ha Huyen A1 Le, Pham Tra Mi PB Wiley YR 2023 SN 0825-0383 SN 1936-4490 JF Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration LK http://dx.doi.org/https://doi.org/10.1002/cjas.1738 DO https://doi.org/10.1002/cjas.1738 SF ELIB - SuUB Bremen
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