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1 Ergebnisse
1
When Cheap Isn't the Same as Not Expensive: Generic Price T..:
Weijters, Bert
;
Cabooter, Elke
;
Baumgartner, Hans
..
Journal of Consumer Psychology. 28 (2018) 4 - p. 543-559 , 2018
Link:
https://doi.org/10.1002/jcpy.1041
RT Journal T1
When Cheap Isn't the Same as Not Expensive: Generic Price Terms and Their Negations
UL https://suche.suub.uni-bremen.de/peid=cr-10.1002_jcpy.1041&Exemplar=1&LAN=DE A1 Weijters, Bert A1 Cabooter, Elke A1 Baumgartner, Hans A1 Kirmani, Amna A1 Monga, Ashwani PB Wiley YR 2018 SN 1057-7408 SN 1532-7663 JF Journal of Consumer Psychology VO 28 IS 4 SP 543 OP 559 LK http://dx.doi.org/https://doi.org/10.1002/jcpy.1041 DO https://doi.org/10.1002/jcpy.1041 SF ELIB - SuUB Bremen
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