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1 Ergebnisse
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Mental accounting of product returns:
Lee, Chang‐Yuan
;
Morewedge, Carey K.
Journal of Consumer Psychology. 33 (2023) 3 - p. 583-590 , 2023
Link:
https://doi.org/10.1002/jcpy.1354
RT Journal T1 <Title>Mental accounting of product returns</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1002_jcpy.1354&Exemplar=1&LAN=DE A1 Lee, Chang‐Yuan A1 Morewedge, Carey K. PB Wiley YR 2023 SN 1057-7408 SN 1532-7663 JF Journal of Consumer Psychology VO 33 IS 3 SP 583 OP 590 LK http://dx.doi.org/https://doi.org/10.1002/jcpy.1354 DO https://doi.org/10.1002/jcpy.1354 SF ELIB - SuUB Bremen
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