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1 Ergebnisse
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Revisiting surprise appeals: How surprise labeling curtails..:
Schumacher, Anika
;
Goukens, Caroline
;
Geyskens, Kelly
.
Journal of Consumer Psychology. , 2024
Link:
https://doi.org/10.1002/jcpy.1419
RT Journal T1
Revisiting surprise appeals: How surprise labeling curtails consumption
UL https://suche.suub.uni-bremen.de/peid=cr-10.1002_jcpy.1419&Exemplar=1&LAN=DE A1 Schumacher, Anika A1 Goukens, Caroline A1 Geyskens, Kelly A1 Nielsen, Jesper H. PB Wiley YR 2024 SN 1057-7408 SN 1532-7663 JF Journal of Consumer Psychology LK http://dx.doi.org/https://doi.org/10.1002/jcpy.1419 DO https://doi.org/10.1002/jcpy.1419 SF ELIB - SuUB Bremen
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