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1 Ergebnisse
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Omni‐channel retailing on platforms: Disentangling the effe..:
Fang, Jie
;
Liu, Hefu
;
Cai, Zhao
.
Journal of Operations Management. 69 (2022) 2 - p. 197-216 , 2022
Link:
https://doi.org/10.1002/joom.1186
RT Journal T1 <Title>Omni‐channel retailing on platforms: Disentangling the effects of channel integration and inter‐platform function usage difference</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1002_joom.1186&Exemplar=1&LAN=DE A1 Fang, Jie A1 Liu, Hefu A1 Cai, Zhao A1 Tan, Chee‐Wee PB Wiley YR 2022 SN 0272-6963 SN 1873-1317 JF Journal of Operations Management VO 69 IS 2 SP 197 OP 216 LK http://dx.doi.org/https://doi.org/10.1002/joom.1186 DO https://doi.org/10.1002/joom.1186 SF ELIB - SuUB Bremen
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