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1 Ergebnisse
1
Literal versus extended symbolic messages and advertising e..:
Brennan, Ian
;
Bahn, Kenneth D.
Psychology and Marketing. 23 (2006) 4 - p. 273-295 , 2006
Link:
https://doi.org/10.1002/mar.20111
RT Journal T1
Literal versus extended symbolic messages and advertising effectiveness: The moderating role of need for cognition
UL https://suche.suub.uni-bremen.de/peid=cr-10.1002_mar.20111&Exemplar=1&LAN=DE A1 Brennan, Ian A1 Bahn, Kenneth D. PB Wiley YR 2006 SN 0742-6046 SN 1520-6793 JF Psychology and Marketing VO 23 IS 4 SP 273 OP 295 LK http://dx.doi.org/https://doi.org/10.1002/mar.20111 DO https://doi.org/10.1002/mar.20111 SF ELIB - SuUB Bremen
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