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1 Ergebnisse
1
Classical conditioning and celebrity endorsers: An examinat..:
Till, Brian D.
;
Stanley, Sarah M.
;
Priluck, Randi
Psychology & Marketing. 25 (2008) 2 - p. 179-196 , 2008
Link:
https://doi.org/10.1002/mar.20205
RT Journal T1
Classical conditioning and celebrity endorsers: An examination of belongingness and resistance to extinction
UL https://suche.suub.uni-bremen.de/peid=cr-10.1002_mar.20205&Exemplar=1&LAN=DE A1 Till, Brian D. A1 Stanley, Sarah M. A1 Priluck, Randi PB Wiley YR 2008 SN 0742-6046 SN 1520-6793 JF Psychology & Marketing VO 25 IS 2 SP 179 OP 196 LK http://dx.doi.org/https://doi.org/10.1002/mar.20205 DO https://doi.org/10.1002/mar.20205 SF ELIB - SuUB Bremen
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