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Sophisticated but confused: The impact of brand extension a..:
DeRosia, Eric D.
;
Lee, Thomas R.
;
Christensen, Glenn L.
Psychology & Marketing. 28 (2011) 5 - p. 457-478 , 2011
Link:
https://doi.org/10.1002/mar.20396
RT Journal T1
Sophisticated but confused: The impact of brand extension and motivation on source confusion
UL https://suche.suub.uni-bremen.de/peid=cr-10.1002_mar.20396&Exemplar=1&LAN=DE A1 DeRosia, Eric D. A1 Lee, Thomas R. A1 Christensen, Glenn L. PB Wiley YR 2011 SN 0742-6046 SN 1520-6793 JF Psychology & Marketing VO 28 IS 5 SP 457 OP 478 LK http://dx.doi.org/https://doi.org/10.1002/mar.20396 DO https://doi.org/10.1002/mar.20396 SF ELIB - SuUB Bremen
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