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Unveiling videos: Consumer‐generated ads as qualitative inq..:
Berthon, Pierre
;
Pitt, Leyland
;
DesAutels, Philip
Psychology & Marketing. 28 (2011) 10 - p. 1044-1060 , 2011
Link:
https://doi.org/10.1002/mar.20427
RT Journal T1 <Title>Unveiling videos: Consumer‐generated ads as qualitative inquiry</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1002_mar.20427&Exemplar=1&LAN=DE A1 Berthon, Pierre A1 Pitt, Leyland A1 DesAutels, Philip PB Wiley YR 2011 SN 0742-6046 SN 1520-6793 JF Psychology & Marketing VO 28 IS 10 SP 1044 OP 1060 LK http://dx.doi.org/https://doi.org/10.1002/mar.20427 DO https://doi.org/10.1002/mar.20427 SF ELIB - SuUB Bremen
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