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1 Ergebnisse
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Consumer aliteracy:
DelVecchio, Devon S.
;
Jae, Haeran
;
Ferguson, Jodie L.
Psychology & Marketing. 36 (2018) 2 - p. 89-101 , 2018
Link:
https://doi.org/10.1002/mar.21160
RT Journal T1 <Title>Consumer aliteracy</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1002_mar.21160&Exemplar=1&LAN=DE A1 DelVecchio, Devon S. A1 Jae, Haeran A1 Ferguson, Jodie L. PB Wiley YR 2018 SN 0742-6046 SN 1520-6793 JF Psychology & Marketing VO 36 IS 2 SP 89 OP 101 LK http://dx.doi.org/https://doi.org/10.1002/mar.21160 DO https://doi.org/10.1002/mar.21160 SF ELIB - SuUB Bremen
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