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1 Ergebnisse
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Interactive music for multisensory e‐commerce: The moderati..:
Hwang, Angel Hsing‐Chi
;
Oh, Jeeyun
;
Scheinbaum, Angeline Close
Psychology & Marketing. 37 (2020) 8 - p. 1031-1056 , 2020
Link:
https://doi.org/10.1002/mar.21338
RT Journal T1
Interactive music for multisensory e‐commerce: The moderating role of online consumer involvement in experiential value, cognitive value, and purchase intention
UL https://suche.suub.uni-bremen.de/peid=cr-10.1002_mar.21338&Exemplar=1&LAN=DE A1 Hwang, Angel Hsing‐Chi A1 Oh, Jeeyun A1 Scheinbaum, Angeline Close PB Wiley YR 2020 SN 0742-6046 SN 1520-6793 JF Psychology & Marketing VO 37 IS 8 SP 1031 OP 1056 LK http://dx.doi.org/https://doi.org/10.1002/mar.21338 DO https://doi.org/10.1002/mar.21338 SF ELIB - SuUB Bremen
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