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The influence of anthropomorphic cues in retailing: The mod..:
Londoño, Juan C.
;
Ruiz de Maya, Salvador
Psychology & Marketing. 39 (2022) 7 - p. 1322-1335 , 2022
Link:
https://doi.org/10.1002/mar.21655
RT Journal T1
The influence of anthropomorphic cues in retailing: The moderating effect of the vice versus virtue products
UL https://suche.suub.uni-bremen.de/peid=cr-10.1002_mar.21655&Exemplar=1&LAN=DE A1 Londoño, Juan C. A1 Ruiz de Maya, Salvador PB Wiley YR 2022 SN 0742-6046 SN 1520-6793 JF Psychology & Marketing VO 39 IS 7 SP 1322 OP 1335 LK http://dx.doi.org/https://doi.org/10.1002/mar.21655 DO https://doi.org/10.1002/mar.21655 SF ELIB - SuUB Bremen
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