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A picture says more than a thousand words: Using consumer n..:
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
Psychology & Marketing. 39 (2022) 7 - p. 1336-1349 , 2022
Link:
https://doi.org/10.1002/mar.21659
RT Journal T1
A picture says more than a thousand words: Using consumer neuroscience to study instagram users' responses to influencer advertising
UL https://suche.suub.uni-bremen.de/peid=cr-10.1002_mar.21659&Exemplar=1&LAN=DE A1 Pozharliev, Rumen A1 Rossi, Dario A1 De Angelis, Matteo PB Wiley YR 2022 SN 0742-6046 SN 1520-6793 JF Psychology & Marketing VO 39 IS 7 SP 1336 OP 1349 LK http://dx.doi.org/https://doi.org/10.1002/mar.21659 DO https://doi.org/10.1002/mar.21659 SF ELIB - SuUB Bremen
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