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1 Ergebnisse
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Disrupting marketing realities: A research agenda for inves..:
Hilken, Tim
;
Keeling, Debbie I.
;
Chylinski, Mathew
...
Psychology & Marketing. 39 (2022) 8 - p. 1660-1671 , 2022
Link:
https://doi.org/10.1002/mar.21678
RT Journal T1
Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next‐generation experiences with reality‐enhancing technologies
UL https://suche.suub.uni-bremen.de/peid=cr-10.1002_mar.21678&Exemplar=1&LAN=DE A1 Hilken, Tim A1 Keeling, Debbie I. A1 Chylinski, Mathew A1 de Ruyter, Ko A1 Golf Papez, Maja A1 Heller, Jonas A1 Mahr, Dominik A1 Alimamy, Saifeddin PB Wiley YR 2022 SN 0742-6046 SN 1520-6793 JF Psychology & Marketing VO 39 IS 8 SP 1660 OP 1671 LK http://dx.doi.org/https://doi.org/10.1002/mar.21678 DO https://doi.org/10.1002/mar.21678 SF ELIB - SuUB Bremen
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