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1 Ergebnisse
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What drives preference for the compromise option? Disentang..:
Kim, Jungkeun
;
Spence, Mark T.
;
Oppewal, Harmen
..
Psychology & Marketing. 39 (2022) 11 - p. 2153-2170 , 2022
Link:
https://doi.org/10.1002/mar.21720
RT Journal T1
What drives preference for the compromise option? Disentangling position‐based versus attribute‐based effects
UL https://suche.suub.uni-bremen.de/peid=cr-10.1002_mar.21720&Exemplar=1&LAN=DE A1 Kim, Jungkeun A1 Spence, Mark T. A1 Oppewal, Harmen A1 Park, Jongwon A1 Marshall, Roger PB Wiley YR 2022 SN 0742-6046 SN 1520-6793 JF Psychology & Marketing VO 39 IS 11 SP 2153 OP 2170 LK http://dx.doi.org/https://doi.org/10.1002/mar.21720 DO https://doi.org/10.1002/mar.21720 SF ELIB - SuUB Bremen
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