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1 Ergebnisse
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Does celebrity attachment influence brand attachment and br..:
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
.
Psychology & Marketing. 39 (2022) 12 - p. 2384-2400 , 2022
Link:
https://doi.org/10.1002/mar.21742
RT Journal T1
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? A mixed methods study
UL https://suche.suub.uni-bremen.de/peid=cr-10.1002_mar.21742&Exemplar=1&LAN=DE A1 Özer, Mehmet A1 Özer, Alper A1 Ekinci, Yuksel A1 Koçak, Akın PB Wiley YR 2022 SN 0742-6046 SN 1520-6793 JF Psychology & Marketing VO 39 IS 12 SP 2384 OP 2400 LK http://dx.doi.org/https://doi.org/10.1002/mar.21742 DO https://doi.org/10.1002/mar.21742 SF ELIB - SuUB Bremen
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