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1 Ergebnisse
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Does (customer data) size matter? Generating valuable custo..:
Plangger, Kirk
;
Marder, Ben
;
Montecchi, Matteo
..
Psychology & Marketing. 40 (2023) 10 - p. 2016-2028 , 2023
Link:
https://doi.org/10.1002/mar.21866
RT Journal T1
Does (customer data) size matter? Generating valuable customer insights with less customer relationship risk
UL https://suche.suub.uni-bremen.de/peid=cr-10.1002_mar.21866&Exemplar=1&LAN=DE A1 Plangger, Kirk A1 Marder, Ben A1 Montecchi, Matteo A1 Watson, Richard A1 Pitt, Leyland PB Wiley YR 2023 SN 0742-6046 SN 1520-6793 JF Psychology & Marketing VO 40 IS 10 SP 2016 OP 2028 LK http://dx.doi.org/https://doi.org/10.1002/mar.21866 DO https://doi.org/10.1002/mar.21866 SF ELIB - SuUB Bremen
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