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1 Ergebnisse
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Augmented digital human vs. human agents in storytelling ma..:
Sung, Eunyoung (Christine)
;
Han, Dai‐In Danny
;
Choi, Yung Kyun
...
Psychology & Marketing. 40 (2023) 11 - p. 2428-2446 , 2023
Link:
https://doi.org/10.1002/mar.21898
RT Journal T1
Augmented digital human vs. human agents in storytelling marketing: Exploratory electroencephalography and experimental studies
UL https://suche.suub.uni-bremen.de/peid=cr-10.1002_mar.21898&Exemplar=1&LAN=DE A1 Sung, Eunyoung (Christine) A1 Han, Dai‐In Danny A1 Choi, Yung Kyun A1 Gillespie, Brian A1 Couperus, Anja A1 Koppert, Marc PB Wiley YR 2023 SN 0742-6046 SN 1520-6793 JF Psychology & Marketing VO 40 IS 11 SP 2428 OP 2446 LK http://dx.doi.org/https://doi.org/10.1002/mar.21898 DO https://doi.org/10.1002/mar.21898 SF ELIB - SuUB Bremen
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