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1 Ergebnisse
1
Celebrity co‐creator or celebrity endorser? Exploring media..:
Roy, Subhadip
;
Mishra, Aditya Shankar
;
Bailey, Ainsworth Anthony
Psychology & Marketing. 41 (2023) 4 - p. 802-818 , 2023
Link:
https://doi.org/10.1002/mar.21952
RT Journal T1
Celebrity co‐creator or celebrity endorser? Exploring mediating and moderating factors in Marcom decision
UL https://suche.suub.uni-bremen.de/peid=cr-10.1002_mar.21952&Exemplar=1&LAN=DE A1 Roy, Subhadip A1 Mishra, Aditya Shankar A1 Bailey, Ainsworth Anthony PB Wiley YR 2023 SN 0742-6046 SN 1520-6793 JF Psychology & Marketing VO 41 IS 4 SP 802 OP 818 LK http://dx.doi.org/https://doi.org/10.1002/mar.21952 DO https://doi.org/10.1002/mar.21952 SF ELIB - SuUB Bremen
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