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1 Ergebnisse
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New brand introduction and selling mode choice for online r..:
Zhong, Boyuan
;
Shen, Houcai
Managerial and Decision Economics. 43 (2021) 5 - p. 1340-1350 , 2021
Link:
https://doi.org/10.1002/mde.3458
RT Journal T1 <Title>New brand introduction and selling mode choice for online retailers with network effect</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1002_mde.3458&Exemplar=1&LAN=DE A1 Zhong, Boyuan A1 Shen, Houcai PB Wiley YR 2021 SN 0143-6570 SN 1099-1468 JF Managerial and Decision Economics VO 43 IS 5 SP 1340 OP 1350 LK http://dx.doi.org/https://doi.org/10.1002/mde.3458 DO https://doi.org/10.1002/mde.3458 SF ELIB - SuUB Bremen
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