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1 Ergebnisse
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Brand strategies: Enhancing manufacturers' bargaining power..:
Heimeshoff, Ulrich
;
Klein, Gordon J.
Managerial and Decision Economics. 45 (2024) 4 - p. 2484-2500 , 2024
Link:
https://doi.org/10.1002/mde.4137
RT Journal T1
Brand strategies: Enhancing manufacturers' bargaining power in grocery retail through cross‐category complementarities
UL https://suche.suub.uni-bremen.de/peid=cr-10.1002_mde.4137&Exemplar=1&LAN=DE A1 Heimeshoff, Ulrich A1 Klein, Gordon J. PB Wiley YR 2024 SN 0143-6570 SN 1099-1468 JF Managerial and Decision Economics VO 45 IS 4 SP 2484 OP 2500 LK http://dx.doi.org/https://doi.org/10.1002/mde.4137 DO https://doi.org/10.1002/mde.4137 SF ELIB - SuUB Bremen
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