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1 Ergebnisse
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Should charity promotions appeal to altruism?:
Leonhardt, James M.
;
Peterson, Robin T.
International Journal of Nonprofit and Voluntary Sector Marketing. 24 (2018) 1 - p. , 2018
Link:
https://doi.org/10.1002/nvsm.1629
RT Journal T1 <Title>Should charity promotions appeal to altruism?</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1002_nvsm.1629&Exemplar=1&LAN=DE A1 Leonhardt, James M. A1 Peterson, Robin T. PB Wiley YR 2018 SN 1465-4520 SN 1479-103X JF International Journal of Nonprofit and Voluntary Sector Marketing VO 24 IS 1 LK http://dx.doi.org/https://doi.org/10.1002/nvsm.1629 DO https://doi.org/10.1002/nvsm.1629 SF ELIB - SuUB Bremen
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