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Assessing the drivers of sport sponsor identification: Find..:
Breuer, Christoph
;
Rumpf, Christopher
Thunderbird International Business Review. 53 (2011) 6 - p. 739-746 , 2011
Link:
https://doi.org/10.1002/tie.20449
RT Journal T1 <Title>Assessing the drivers of sport sponsor identification: Findings from an empirical lab study</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1002_tie.20449&Exemplar=1&LAN=DE A1 Breuer, Christoph A1 Rumpf, Christopher PB Wiley YR 2011 SN 1096-4762 JF Thunderbird International Business Review VO 53 IS 6 SP 739 OP 746 LK http://dx.doi.org/https://doi.org/10.1002/tie.20449 DO https://doi.org/10.1002/tie.20449 SF ELIB - SuUB Bremen
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