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1 Ergebnisse
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What drives new product innovation in China? An integrative..:
Heredia, Jorge
;
Yang, Xiaohua
;
Flores, Alejandro
..
Thunderbird International Business Review. 62 (2020) 4 - p. 393-409 , 2020
Link:
https://doi.org/10.1002/tie.22127
RT Journal T1 <Title>What drives new product innovation in China? An integrative strategy tripod approach</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1002_tie.22127&Exemplar=1&LAN=DE A1 Heredia, Jorge A1 Yang, Xiaohua A1 Flores, Alejandro A1 Rubiños, Cathy A1 Heredia, Walter PB Wiley YR 2020 SN 1096-4762 SN 1520-6874 JF Thunderbird International Business Review VO 62 IS 4 SP 393 OP 409 LK http://dx.doi.org/https://doi.org/10.1002/tie.22127 DO https://doi.org/10.1002/tie.22127 SF ELIB - SuUB Bremen
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