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The Cognitive Structure of Online Brand Choice: An Explorat..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Finding New Ways to Engage and Satisfy Global Customers,
Rana, Arunima ; Bhat, Anil K. ; Rani, Leela - p. 519-532 , 2019
Link: https://doi.org/10.1007/978-3-030-02568-7_142