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Toward an Understanding of the Antecedents of E-Marketing O..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Finding New Ways to Engage and Satisfy Global Customers,
Huang, Hui-Ling ; Chen, Yue-Yang - p. 639-650 , 2019
Link: https://doi.org/10.1007/978-3-030-02568-7_169