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Special Session: Understanding the Customer Experience: An ..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Finding New Ways to Engage and Satisfy Global Customers,
Roederer, Claire ; Huaman-Ramirez, Richard ; Plotkina, Daria... - p. 803-804 , 2019
Link: https://doi.org/10.1007/978-3-030-02568-7_213