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Toward a Valence Model for Fit in Cause-Related Marketing: ..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Finding New Ways to Engage and Satisfy Global Customers,
Liebetrau, Jennifer ; Basil, Debra Z. ; Runté, Mary. - p. 839-840 , 2019
Link: https://doi.org/10.1007/978-3-030-02568-7_225