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An Exploratory Study on Children's Word-of-Mouth Communicat..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Finding New Ways to Engage and Satisfy Global Customers,
Barbosa, Belem ; Brito, Pedro Quelhas - p. 895-903 , 2019
Link: https://doi.org/10.1007/978-3-030-02568-7_253