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Nostalgia's Restorative Role at Times of Brand Crisis: An A..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Finding New Ways to Engage and Satisfy Global Customers,
Maher, Amro ; Merchant, Altaf ; Ford, John. - p. 933-933 , 2019
Link: https://doi.org/10.1007/978-3-030-02568-7_263