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Redefining Generational Cohorts Based on Touchpoint Exposur..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Finding New Ways to Engage and Satisfy Global Customers,
Ieva, Marco ; Minami, Chieko ; Ziliani, Cristina - p. 119-120 , 2019
Link: https://doi.org/10.1007/978-3-030-02568-7_29