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Misconceptions of Branding Behavior in the Retail Sector: A..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Finding New Ways to Engage and Satisfy Global Customers,
Siqueira, Jose Ribamar ; Bendixen, Michael ; Abratt, Russell. - p. 131-132 , 2019
Link: https://doi.org/10.1007/978-3-030-02568-7_35