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Limited-Quantity Scarcity Messages for Luxury Brands: Consi..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Finding New Ways to Engage and Satisfy Global Customers,
Tseng, Ting-hsiang ; Balabanis, George ; Liu, Matthew Tingchi. - p. 191-192 , 2019
Link: https://doi.org/10.1007/978-3-030-02568-7_52