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Brand Equity, Country of Origin Effect, and Internationaliz..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Finding New Ways to Engage and Satisfy Global Customers,
Machado, Marcos Cesar Conti ; Campomar, Marcos Cortez ; Lourenco, Carlos Eduardo - p. 343-344 , 2019
Link: https://doi.org/10.1007/978-3-030-02568-7_85