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The Benefits of Unrelated Brand Corporate Social Responsibi..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Finding New Ways to Engage and Satisfy Global Customers,
Pinto, Diego Costa ; Herter, Márcia Maurer ; Nicolao, Leonardo. - p. 367-368 , 2019
Link: https://doi.org/10.1007/978-3-030-02568-7_97