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Consumer Segmentation Matrix and Variables for the Explanat..:

, In: Strategic Innovative Marketing and Tourism; Springer Proceedings in Business and Economics,
Vargas Hernandez, Jose G. ; Orozco Quijano, Elsa Patricia ; Cárdenas-Dávila, Cesar Francisco. - p. 1223-1233 , 2019
Link: https://doi.org/10.1007/978-3-030-12453-3_140