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Worn Wear: Better than New—How Patagonia's Social Marketing..:
, In:
Springer Texts in Business and Economics; Social Marketing in Action
,
Bürklin, Nina
- p. 187-201 , 2019
Link:
https://doi.org/10.1007/978-3-030-13020-6_12
RT T1 <cTitle>Springer Texts in Business and Economics; Social Marketing in Action</cTitle>: T1 <Title>Worn Wear: Better than New—How Patagonia's Social Marketing Campaign Enhances Consumers' Responsible Behavior</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_978-3-030-13020-6_12&Exemplar=1&LAN=DE A1 Bürklin, Nina PB Springer International Publishing YR 2019 SP 187 OP 201 LK http://dx.doi.org/https://doi.org/10.1007/978-3-030-13020-6_12 DO https://doi.org/10.1007/978-3-030-13020-6_12 SF ELIB - SuUB Bremen
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