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The Brand Mark Competitors Map as Visual Research Tool. Usi..:

, In: Advances in Ergonomics in Design; Advances in Intelligent Systems and Computing,
Raposo, Daniel ; Ribeiro, Rogério ; Amaral, Mariana.. - p. 91-102 , 2019
Link: https://doi.org/10.1007/978-3-030-20227-9_9