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Does Brand Origin Really Matter in the Luxury Sector? The I..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Cervellon, Marie-Cécile - p. 353-354 , 2020
Link: https://doi.org/10.1007/978-3-030-39165-2_139