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Special Session: "The World Needs Storytellers": New Resear..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Nowlin, Edward L. ; Germelmann, Claas Christian ; Karimi, Sahar... - p. 33-34 , 2020
Link: https://doi.org/10.1007/978-3-030-39165-2_17