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1 Ergebnisse
1
Does Model Ethnicity Matter in International Advertising? A..:
, In:
Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science
,
Harrison, Kristina
- p. 39-40 , 2020
Link:
https://doi.org/10.1007/978-3-030-39165-2_20
RT T1
Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science
: T1
Does Model Ethnicity Matter in International Advertising? A Literature Review on Model Ethnicity and Related Topics: An Abstract
UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_978-3-030-39165-2_20&Exemplar=1&LAN=DE A1 Harrison, Kristina PB Springer International Publishing YR 2020 SP 39 OP 40 LK http://dx.doi.org/https://doi.org/10.1007/978-3-030-39165-2_20 DO https://doi.org/10.1007/978-3-030-39165-2_20 SF ELIB - SuUB Bremen
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