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Special Session: New Directions in B2B Sales and Marketing ..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Curasi, Carolyn F. ; Boles, James S. ; Mayberry, Rob.. - p. 517-518 , 2020
Link: https://doi.org/10.1007/978-3-030-39165-2_212