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Special Session: Brand Heritage: Cross Cultural Perceptions..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Pecot, Fabien ; Choi, Sunmee ; Jain, Varsha.. - p. 519-520 , 2020
Link: https://doi.org/10.1007/978-3-030-39165-2_213