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Examining Country Image in Expert Electronic Word-of-Mouth:..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Cheng, Zixuan (Mia) ; Pongpatipat, Chatdanai ; Plangger, Kirk. - p. 525-526 , 2020
Link: https://doi.org/10.1007/978-3-030-39165-2_216