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Special Session: The (Co-)creation of Brand Heritage: An Ab..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Pecot, Fabien ; Burghausen, Mario ; Butcher, Joshua.. - p. 53-54 , 2020
Link: https://doi.org/10.1007/978-3-030-39165-2_22