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The Lazarus Touch of Heritage: Place Branding, a Multi Stak..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Jain, Varsha ; Shroff, Preeti ; Merchant, Altaf. - p. 625-626 , 2020
Link: https://doi.org/10.1007/978-3-030-39165-2_256