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Involvement and Brand Engagement Outcomes in Facebook Brand..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Cruz, Ryan E. ; Leonhardt, James M. ; Krey, Nina - p. 177-178 , 2020
Link: https://doi.org/10.1007/978-3-030-39165-2_79